Luxury isn’t just about creating beautiful garments—it’s about telling a story that resonates with your audience. With a deep understanding of luxury fashion and experience working with renowned brands, I know how to connect a brand with its customers through storytelling.
I offer a unique approach by using your existing brand identity and unique offering as the foundation to build powerful, engaging stories, translating theese stories into design elements and art direction. Whether you need concept development, design creation, an entire collection, or final imagery, I can bring your brand’s vision to life. My goal is to help your brand stand out with a clear, cohesive identity that speaks to your target demographic.
In addition to the design process, I provide brand packs and team training, ensuring your internal teams can consistently produce work that aligns with your brand’s aesthetic and design direction. With my guidance, your brand will have a consistent, recognisable image that your customers can connect with.
What sets me apart is my blend of creative storytelling and technical fashion expertise. With a BA in Womenswear Design, and experience in pattern cutting, garment construction, and design development, I am equipped to lead your project from concept to execution—always with your brand’s story at the forefront.
Below is a list of my services, divided into design, consultancy, and art. While these are my core offerings, I remain flexible to accommodate your unique needs. Please complete the form at the end of the page to explore how we can work together and create a tailored service just for you.
Design
Design Briefs
I develop comprehensive documents containing key information and guidelines, ensuring clarity for your team. I also explain the briefs and research packs in detail to facilitate smooth collaboration and execution of the project.
Design Development
I develop garments in both 2D and 3D, working through multiple fittings to reach final design approval. For complex designs, I begin with 2D versions, progressing through several rounds of fittings before finalising the 3D product.
CADs and Technical Drawings
I provide both black and white technical illustrations and full-colour CADs for range plans, pattern cutters, or presentations. These CADs are based on sketches or existing garments and can be tailored to meet the specific needs of your production or design process.
Fashion Illustration
I create artistic, full-body fashion illustrations for presentations, capturing the essence of the garment through hand-drawn techniques. Each illustration is refined and edited in Photoshop to ensure a professional and polished finish, tailored to your project’s needs.
Textile Design
I offer bespoke textile design, incorporating techniques such as beading, weaving, and other handcrafted methods to add unique character to your garments. I also design custom embroidery motifs and carefully select colours to enhance your designs. Additionally, I will source specialist artisans to ensure expert craftsmanship throughout the process.
Digitising Patterns
I scan and digitise physical patterns, converting them into a digital format for easy manipulation. Additionally, I arrange for digital grading, or create digital patterns directly in Illustrator, ensuring accuracy and consistency across all sizes.
Lab Dip Coordination
I manage the lab dip process by sending detailed specifications to dyers, reviewing samples upon receipt, and ensuring the colours match your exact requirements before production begins. This guarantees colour consistency and precision across your collection.
Design Research
I research and develop concepts that align with the brand's vision. This includes discussions around key themes, developing references, and creating comprehensive research packs for the collection.
Trimming Design
I assess your garments to propose trim options that complement the design or create custom trims tailored to your specifications. Whether working from existing samples or designing from scratch, I ensure all trims are production-ready and can be efficiently sent to factories.
Trend Research
I deliver seasonal trend reports or customised trend analyses tailored to your brand’s aesthetic and target customer base. Trend packs are created based on extensive research of both the market and customer preferences.
Print Design
I develop hand-drawn elements and digital prints, working to digitise designs in Adobe Illustrator and Photoshop for precision and versatility. For more traditional methods, I can also source skilled artisans for hand printing, offering a customised approach to suit your creative vision.
Model Fittings
I coordinate with modelling agencies to arrange fittings, ensuring the right models are selected. During the fitting, I make precise adjustments to the garment on the body, refining the fit to achieve the perfect silhouette and comfort.
Sample and Toile Making
I manage the creation of samples and toiles, drafting initial patterns and constructing garments in toile material. Each round of development includes modifications and fittings, refining the design before moving on to the final fabric.
Selecting Fabrics & Trims
I assess a variety of fabric and trim options, develop a cohesive colour palette, and recommend materials that align with your design vision and production needs. This ensures a perfect balance of aesthetics and functionality for your collection.
Sealing Samples for Production
I carefully prepare and package samples for transport, ensuring they meet all specifications before sending them off for production. This step ensures a smooth transition from design to manufacturing, maintaining the integrity of your vision
Garment Sourcing
I source vintage garments to inspire patterns, design details, and construction techniques. This includes sourcing anywhere from 1 to 100 garments, with detailed construction notes and patterns provided.
Cutting Patterns
I carefully cut patterns in fabric, ensuring precision and accuracy, ready for the seamstress or production team to bring the design to life. This step ensures the integrity of the design is maintained throughout the production process.
Technical Pack
I provide comprehensive technical specifications for your garments, including precise measurements and detailed construction notes. This includes developing full tech packs, complete with colour CADs and all necessary documentation to ensure flawless production.
Quality Control
I review samples and final garments to meticulously ensure that production quality meets the highest standards, addressing any issues before final approval. My attention to detail guarantees that your designs are executed flawlessly from concept to completion.
Range Planning
I create detailed plans for each garment based on market trends and demand. This involves liaising with merchandisers, reviewing the budget, and developing a timeline to guide production for the entire range.
Fabric Testing
I conduct thorough fabric testing to evaluate properties such as shrinkage, flammability, and durability, including performing burn tests. This ensures that the selected materials meet both quality standards and regulatory requirements for your designs.
Body Measurement Chart
I conduct thorough research to generate a standard sample size, then calculate the appropriate larger and smaller sizes to ensure a consistent fit across all body types. This process ensures that your garments cater to a wide range of sizes with precision.
Liaison And Consultancy
Fashion, Art and Brand Consultancy
Product Development Team Liaison
Sales Team Liaison
Supplier Liaison
A tailored session to deep dive into your current vision and challenges. Whether you require a one-off consultation or ongoing strategic meetings, I provide expert guidance to refine your plans and overcome roadblocks. Each session lasts 1 hour and is followed by comprehensive session notes, actionable next steps, and curated resources to support your goals.
Overseeing the project lifecycle, from establishing key milestones to managing the team. I collaborate closely with you to create a detailed project timeline, assess team requirements, and assemble the right talent. Throughout the process, I ensure seamless management and coordination to meet critical targets and deliver results.
I ensure seamless communication between the design and sales teams, providing in-depth product explanations and features. From curating feature packs to arranging professional product photography, I also oversee the preparation and editing of images for eCommerce platforms, ensuring that your products are presented to maximise their potential.
I specialise in sourcing high-quality suppliers by attending trade shows and building key relationships with fabric vendors and manufacturers. My focus is on identifying the right materials and partners to align with your project needs. Additionally, I offer ongoing support with supplier communications to ensure smooth coordination throughout production.
Art
Art Brief
I create detailed briefs for in-house teams or subcontractors to ensure the production of cohesive artistic collections. This involves developing documents with key visual information and explaining the packs to the team, ensuring everyone is aligned with the creative vision.
Branding Design
I develop custom fonts, graphics, tags, and small merchandise that align with the brand's art direction. Each element is thoughtfully crafted to enhance the overall identity and visual consistency of your brand.
Producing Photoshoot
I specialise in producing lookbooks and fashion campaigns, overseeing every aspect to ensure a seamless execution. With experience in both commercial and personal shoots, I bring a well-rounded approach to crafting visually impactful and cohesive photography projects.
Art Research
I research and develop artistic concepts based on the brand’s vision. This includes discussing key themes, developing visual references, and creating comprehensive research packs that guide the overall artistic direction of the collection.
Model Casting
I create detailed casting direction, liaise with modelling agencies, and arrange castings and fittings to ensure the right talent is selected for lookbooks or fashion shows. My process ensures a seamless coordination between the creative vision and the final casting.
Styling
I source and suggest styling pieces to complement designs, offering creative ways of wearing and presenting garments. I am also experienced in styling for film, theatre, commercial shoots, and events, providing a tailored approach to fit the specific requirements of each project.
Social Media Direction
I create comprehensive guides for maintaining a consistent tone across all platforms, including the style of posts, photography, and videos. These guides are developed based on in-depth research into your brand’s art direction and customer base, ensuring alignment with your audience and brand identity
Photography
I specialise in photographing lookbooks and campaigns, whether in a studio or natural setting, with a focus on capturing an authentic style. Additionally, I offer professional editing and retouching services to ensure the final images are polished and ready for use.
Art Direction for Photoshoots
I create cohesive direction for photoshoots, aligning with the brand’s concept or art direction. This includes developing the photoshoot concept, providing hair and makeup guidance, casting direction, location scouting, styling, shot lists, and product styling to ensure every element supports the overall creative vision.